Gina Wong, founder of the Asian Gold Ribbon campaign, had the privilege to speak with the media about anti–Asian racism in Canada and the United States. Much of the impetus for this campaign is a result of sharing her own experiences of racism in her upbringing and throughout her life and discussing the psychological impact with the media. Recognizing how these experiences are seldom talked about and how much invisibility exists at a systemic level, a campaign denoting visibility against anti-Asian racism and promoting Asian celebration was inspired.